Creative designer turning brands into packaging, logos and stories people love to pick up.

I’m Arshmeet Kaur — Arsh, to most. I’m happiest when a brand finally clicks: the colour that feels right, the illustration that makes you smile, the box you don’t want to throw away. I’ve designed for chai makers, mithai shops, pet food, jewellery and fried chicken, and when I’m not creating, I’m probably eating — hence the (eat) in creating.